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How To Speak Your Customers’ Language So They Love Your Business

Many people talk about brand voice and making it distinct from the other content out there.   What isn’t mentioned as much is how to speak your customers’ language and build up genuine connectivity with…

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What You Should Know About Emotion And Business Storytelling

  Think about a story that you can recall in a heartbeat.   It can be anything, from your most cherished fiction book to an amazing real life experience you had.   What that story…

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Writing An Incredible About Us Page – My Guest Post with Forj Marketing

  About Us Pages can make or break a customer working or purchasing from you.   It’s the second most visited page on your website, and should be doing a brilliant job in telling your…

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Your Nimble Steps To A Brand Voice That Brings Business Content Glory

  What is the heart readers engage when reading your content?   People always take something away from what they choose to read online. They’re also quick to cast judgement, so how you define yourself…

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9 Cheeky Ways To Create Scannable Content Your Readers Will Love

Bombarded! A feeling every person experiences when they read online.   It’s amazing the amount of distractions deliberately put in front of our eyes. Our brains, of course, take the bait almost every time.  …

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How To Crack Semantic Search And Get More Business Leads

Artificial Intelligence is bringing a new world order to the technology we use.   Our future enslaving overlords (yes, that IS inevitable) have already become a force in certain things like, for instance, search engine…

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My Best Non-Resolutions I Want To Experience In 2017

Look, we all know 2016 was a weird year- a mixture of delight and horror, a year where many underdogs rose up to take top honours.   So what does that mean for 2017? Absolutely…

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How Creative Content Puts You Miles Ahead In A Boring Niche

Real estate, insurance, tax, office supplies, engineering, architecture, dental services, transport companies.   To the wider community, they’re all pretty boring areas.   Many of these industries give the appearance that there are limited topics…

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Why Curating Content Powers Up Your Business Authority

Feeding the content beast is hard work.   The time and effort needed to research, outline, write, rewrite, and find worthwhile media to include can feel like pouring your time on an insatiable content bonfire….

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How To Save Time On Writing Good Content Whilst Running A Business

Time. We’ve all got an equal share of it, and we understand how quick it passes and slips through our fingers like sand.   Why do we let this happen? We’re great procrastinators, and the…

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