Persuasion Copy

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Writing A Business Blog Post – 9 Tips To Make It Great

Business blog post writing.   It sends business owners and entrepreneurs either heading for the hills or grinding something out of their laptops in the hope that publishing it will help their SEO and increase…

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Effective copy tips for social entrepreneurs to change the world

Social entrepreneurs are unique people.   They use a business model to generate action for social good, be it for addressing homelessness, mental health, support services, access to education or food/water, AND keep their company…

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Why Vulnerability Kicks Arse In Your Content

Vulnerability is a weakness. Or that’s what we tell ourselves.   When you are open in your writing, there’s a feeling that your stomach is churning for leaving yourself prone to attack from anyone.   It’s…

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The Awesome Value of Small Business Blogging

Many small businesses dismiss any thoughts of writing a blog. They think it’s a time consuming exercise and it takes too long to wait for any decent returns. I’d argue that’s short-sighted, and wrong!  …

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Writing Conversational Copy – Make Your Customer’s Day

Grammar rules are needed for writing to work. For conversational copywriting though, they sometimes need bending or breaking.   Why? Because sticking too hard and fast to them can stop your copy sounding authentic to…

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7 effortless ways to make website copy truly persuasive

Good website copy convinces your target audience of the value of using your business – by getting under their skin.   If you get under the skin, you’ve engaged them emotionally. And you do this…

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Using Local Content Marketing To Build Your Authority

  Are You Local?   Does your target audience know you are?   Local SEO is an advantage. It gives small business owners the opportunity to beat bigger competitors using unique SEO signals available by…

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Righ Time, Right Place, Right Person – Why Context Triumphs In Content

Your signal, namely your business brand, has to shine above the ocean of noise. Let me repeat that, an ocean of the stuff. An extremely tall order.   One of the major problems that hits…

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Turning Imagined Communities Into Intimate Ones

Imagined Communities are powerful places. They hold vivid ideas that hundreds of thousands or millions of people around the world can join. But don’t think these communities are untouchable spaces only for larger brands.  …

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Guest Post with Forj Marketing – Why Buyer Personas Work

Forj Marketing said any topic on digital marketing that was interesting to their audience. So I thought I’d talk about a tool any business should use to sharpen their aim with their content marketing.  …

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