Persuasion Copy

Blog

Guest Post with Forj Marketing – Why Buyer Personas Work

Forj Marketing said any topic on digital marketing that was interesting to their audience. So I thought I’d talk about a tool any business should use to sharpen their aim with their content marketing.  …

Read Full Article

What works for landing pages – short or long copy?

‘As long as it needs to be’ is the timeless response, given almost by every writing doyen on the planet.   While that’s true, it’s pretty vague as well, and not helpful for anyone creating…

Read Full Article

8 awesome content creators using personality to win you over

Effective content is really a person. A person you picture in your mind, speaking their chosen words in a distinct way.   Even for bigger brands, good writing places a voice into their work, making…

Read Full Article

Mobile content – a serious small business strategy

Small business should take note – mobile content marketing is now a serious business. I mean serious, serious.   Mobile’s reach is so vast now it’s wise for your content to be angled towards mobile…

Read Full Article

Why Reading Good Fiction Helps You In Business

Poring through Kerouac’s ‘On the Road’ before meeting some customers? Or taking in Lee’s ‘To Kill a Mockingbird’ before writing your next blog post?   They may all sound like pretty daft ideas. But they…

Read Full Article

Entrepreneurs – Step Back From Your Content!

Even I find this hard to do. Handing over the control of your content to another person is difficult, even if they’re a skilled professional.   Maybe you’ve been creating it since you began your…

Read Full Article

Simple or Easy Content – Why One Burns Brighter For Longer

  Simple and easy are interchangeable in many areas of our business, but not in content marketing.   They are two separate pathways towards producing blog posts, articles, videos and web pages.   The difference…

Read Full Article

5 Ways Text Closes The Deal In Your Visual Content

Visual content seems to be the bee’s knees in content marketing today.   Every social network is updating their design and making it easier for users to place images, GIFs and videos in their posts….

Read Full Article

My guest post with Bluewire Media – Storytelling builds bridges

I had a guest post with the terrific web marketers at Bluewire Media about customers and storytelling being the most engaging tool at your disposal to build fantastic business relationships.   Here’s the link to…

Read Full Article

Get Specific – Targeting Content To Attract Better Clients

Don’t check your pockets, the content marketing keys aren’t there   When it comes to the keys to content marketing, it’s best to ask your customers, as they are the ones who know best.  …

Read Full Article