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My guest post with Bluewire Media – Storytelling builds bridges

I had a guest post with the terrific web marketers at Bluewire Media about customers and storytelling being the most engaging tool at your disposal to build fantastic business relationships.   Here’s the link to…

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Get Specific – Targeting Content To Attract Better Clients

Don’t check your pockets, the content marketing keys aren’t there   When it comes to the keys to content marketing, it’s best to ask your customers, as they are the ones who know best.  …

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Crafting second subject lines that convert email on mobiles

Half of the people we know (or close to it) are reading emails on their mobile or tablet now.   This is a problem for content writers, whose text is being squeezed into a smaller…

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5 reasons Emotional Intelligence boosts value for a freelancer

Freelancing is a person-to-person business model. You work to resolve the pain someone is experiencing with their business.   And, when you provide a good experience doing this, clients feel positive about you and about…

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Why don’t you listen up? The goal of 2015

The formalities of the New Year are gone; 2015 is moving from first to second gear, and everyone is putting their goals for the year into action.   We’re feeling positive and optimistic but understand…

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Does Content Marketing Have Value For Any Small Business?

Content marketing. It conjures up anxiety in many small business owners’ minds as something unknown and convoluted.   Yet its potential is right at the fingertips of every small business who wants to use it.  …

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Why Tone Of Voice Makes Your Content Something Human

Tone of voice can end up the forgotten child in content creation, but it’s such an important factor in connecting with customers.   Having good Search Engine Optimisation (SEO) practices, decent writing skills and interesting…

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Why momentum is key to writing headlines that spur action

Great headlines make or break your content; they should drive readers from your title to your set destination – to read your blogpost, subscribe to your e-newsletter, take up your product or service offer. But…

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How are your customers consuming content?

Fantastic! You’ve defined who your target customer is – their desires and motivations, their vices and virtues, their problems they need help with. You’re ready to create and send out your content, right?   Hold…

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The Power of Brand Narrative for Small to Medium Enterprises

Branding was the serious domain of big companies, but because of the digital age, it is now at the disposal of small to medium enterprises (SMEs) to fully use its potential. Constructing the way you…

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