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5 reasons Emotional Intelligence boosts value for a freelancer

Freelancing is a person-to-person business model. You work to resolve the pain someone is experiencing with their business.   And, when you provide a good experience doing this, clients feel positive about you and about…

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Why don’t you listen up? The goal of 2015

The formalities of the New Year are gone; 2015 is moving from first to second gear, and everyone is putting their goals for the year into action.   We’re feeling positive and optimistic but understand…

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Does Content Marketing Have Value For Any Small Business?

Content marketing. It conjures up anxiety in many small business owners’ minds as something unknown and convoluted.   Yet its potential is right at the fingertips of every small business who wants to use it.  …

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Why Tone Of Voice Makes Your Content Something Human

Tone of voice can end up the forgotten child in content creation, but it’s such an important factor in connecting with customers.   Having good Search Engine Optimisation (SEO) practices, decent writing skills and interesting…

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Why momentum is key to writing headlines that spur action

Great headlines make or break your content; they should drive readers from your title to your set destination – to read your blogpost, subscribe to your e-newsletter, take up your product or service offer. But…

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How are your customers consuming content?

Fantastic! You’ve defined who your target customer is – their desires and motivations, their vices and virtues, their problems they need help with. You’re ready to create and send out your content, right?   Hold…

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The Power of Brand Narrative for Small to Medium Enterprises

Branding was the serious domain of big companies, but because of the digital age, it is now at the disposal of small to medium enterprises (SMEs) to fully use its potential. Constructing the way you…

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Why story is everything – how business content should use it

Storytelling matters. We are so conditioned for the sensation of how they fire up our minds, from our early childhood to our later years, we’re drawn towards good stories. So why does so much business…

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