Guest Post with Forj Marketing – Why Buyer Personas Work
Forj Marketing said any topic on digital marketing that was interesting to their audience. So I thought I’d talk about a tool any business should use to sharpen their aim with their content marketing.
Buyer Personas. The blueprint to better content marketing.
If you have an understanding of who your target prospects are, and flesh them out in detailed buyer personas, then the type of content you create for them is so much easier to deliver.
Check out my guest post with Forj Marketing here –
And I’d love to hear what you think so feel free to comment over at this post too.