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Using Local Content Marketing To Build Your Authority

  Are You Local?   Does your target audience know you are?   Local SEO is an advantage. It gives small business owners the opportunity to beat bigger competitors using unique SEO signals available by…

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Right Time, Right Place, Right Person – Why Context Triumphs In Content

Your signal, namely your business brand, has to shine above the ocean of noise. Let me repeat that, an ocean of the stuff. An extremely tall order.   One of the major problems that hits…

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Turning Imagined Communities Into Intimate Ones

Imagined Communities are powerful places. They hold vivid ideas that hundreds of thousands or millions of people around the world can join. But don’t think these communities are untouchable spaces only for larger brands.  …

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Guest Post with Forj Marketing – Why Buyer Personas Work

Forj Marketing said any topic on digital marketing that was interesting to their audience. So I thought I’d talk about a tool any business should use to sharpen their aim with their content marketing.  …

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What works for landing pages – short or long copy?

‘As long as it needs to be’ is the timeless response, given almost by every writing doyen on the planet.   While that’s true, it’s pretty vague as well, and not helpful for anyone creating…

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8 awesome content creators using personality to win you over

Effective content is really a person. A person you picture in your mind, speaking their chosen words in a distinct way.   Even for bigger brands, good writing places a voice into their work, making…

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Mobile content – a serious small business strategy

Small business should take note – mobile content marketing is now a serious business. I mean serious, serious.   Mobile’s reach is so vast now it’s wise for your content to be angled towards mobile…

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Why Reading Good Fiction Helps You In Business

Poring through Kerouac’s ‘On the Road’ before meeting some customers? Or taking in Lee’s ‘To Kill a Mockingbird’ before writing your next blog post?   They may all sound like pretty daft ideas. But they…

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Entrepreneurs – Step Back From Your Content!

Even I find this hard to do. Handing over the control of your content to another person is difficult, even if they’re a skilled professional.   Maybe you’ve been creating it since you began your…

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Simple or Easy Content – Why One Burns Brighter For Longer

  Simple and easy are interchangeable in many areas of our business, but not in content marketing.   They are two separate pathways towards producing blog posts, articles, videos and web pages.   The difference…

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