Persuasion Copy


My Best Non-Resolutions I Want To Experience In 2017

Look, we all know 2016 was a weird year- a mixture of delight and horror, a year where many underdogs rose up to take top honours.


So what does that mean for 2017? Absolutely nothing.


You can make choices on the things you control.


And try to simplify everything.


I’m not into new year resolutions. To be honest, they suck. They’re far too easy to break.


But I love pushing ahead with ideas and concepts I’ve learned throughout the year or want to empower in 2017. Growing those ideas and skills into something valuable to me, and who I work for.


So here’s my list of worthwhile things you can either take up with great optimism or cast aside as useless.


Taking Ownership –

It’s a term used by a former NAVY Seal commander/turned business coach Jocko Willink. His book named Extreme Ownership: How US Navy Seals Lead and Win discuss the power of taking responsibility for not only your direct decisions in life and business but those ones that indirectly impact people outside of your immediate circle.

Jocko’s such a good communicator and breakdowns the reasons why taking ownership works in an extreme military environment as well as a business one.


The responsibility is on you to own your decisions and the consequences for them. Not to blame anyone, to look inward rather than cast outward.


I love this value and have felt it gives you more control and balance in both your business and personal life.


In my early thirties, I definitely cast blame and frustration towards people outside for where I was in life. It hindered my ability to grow as a person (or grow up in general), and poured fuel on negative emotions that shouldn’t have been in the equation.


Jealousy, anger, and envy. I had to stop this poison from eating up my thoughts, and began re-assessing where I wanted to go.


I stopped myself moaning about how great everyone else was doing, and looked at how I could focus on making my life better.


Extreme ownership outlines how to embrace all of your decisions, and something I will action even more in the coming year.


Humanisation –

With machine learning becoming more advanced each year, the content you produce for your audience has to fit a hunger they have.


For my business, this means developing better-customised communication with the people I work with.


Smaller businesses might struggle resourcing their content marketing to such a hyper-personal approach. I think it’s an important issue to put your time into.


Give people exceptional service, dealing head on with their issues and going out of your way to help them can be the difference. I feel this personalisation and attentiveness helps you grow great relationships, with anyone.


7 Day Startup founder Dan Norris writes in his Content Machine business book that one of your primary skills in content marketing to your audience is to be generous.

You give without requiring reciprocation because your content is there to help customers regardless.


Dan asks ‘what can you do to be more generous than your competition?’ Helping out, in whatever business you’re in or whatever life you lead, matters.


It’s the human quality is where small businesses have the advantage.



This is a primary goal over the next twelve months, and I’m looking to expand it further into my life. I’ll explain this.


I turned forty in 2016, and had all the weird emotions that come along with that milestone. The people I had over to celebrate my new decade, I asked them not to get me any physical items, just to bring themselves along for the fun.


The experience is what I wanted from the night.


Some people brought gifts, but most were perishable products like a good scotch whisky (which was nectar from the gods!) and red wine.


My own family surprised me with a Barista Coffee Making workshop, which for a coffee lover like myself, was not only a hardworking great time but a bigger education on how to make and deliver good coffee.

I won’t forget the workshop in a hurry, and that sensory fulfillment that’s hard to replicate.


Psychologist Daniel Kahneman, whose TED talk delves into what kind of memories stay in our minds, says “We actually don’t choose between experiences, we choose between memories of experiences.”


When an experience is new and novel, it’s considered ‘perfect memory-making activity.’


Whether you sell a product through an eCommerce website or a service to professionals in the inner city or outer suburbs, a great experience that’s above and beyond your competition can etch a quality in a person’s memory.



The cornerstone of my business mission, the reason I get out of bed and do what I do, is to make business owners’ lives easier using my unique skills.


Having purpose and intent with what you and who you work with makes capturing the right customers simpler.


But sometimes the people you take on as clients become challenging to work for without warning. Even when you’ve vetted them.


While there’s no way to stop this from happening, being honest and upfront about your values reduces this risk.


In my initial conversations with potential clients, I want to find out if we’re on the same page with expectations, values and the ability to work with each other. And I want them to do the same.


Doing this helps sift out more meaningful and worthy relationships with clients, ones that will come back for future work as well.


Building relationships is at the core of the content I produce. If I can’t develop a good relationship with the client wanting my copy, the stuff I produce has a hard time launching off the screen or jumping off the page.



My most important resource, and it’s friggin nonrenewable too.

I’ve become more pedantic about productivity and time management, not obsessive (although you need to ask the people in my life about this statement, and whether it checks out!).


A big effort to apply my focus in absolute ways.


In my content work, time required resources make up a crucial part of my fees. I may not charge by the hour but it’s certainly a key ingredient of anything I quote for.


Better time management means pouring more time into things I want to do. No surprises they are family, friends, travel and ideal business clients.


Want some time management advice, I’d recommend any of Tim Ferriss’ 4 hour book series. He dives into life hacks for people for work, training, travel and cooking.



These are the things I’m looking at having a bigger influence in my life in 2017. Some may have struck a chord with you and your situation, others passing you by.


The intent of this post is not to tell you what things you need to look at. These are my ideas. But to ask a question about what you think will make your life and business better in the coming year.


Twenty Seventeen, I’m as ready as I’ll ever be!


What are the ideas and concepts that you’re focusing on in 2017? Why are you concentrating on them?







I'm a freelance copywriter who helps you get more value from your SEO and content writing. For people who want time back in their control, and their message converting.

    Connect with me here:
  • facebook
  • googleplus
  • linkedin
  • twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.